Celebrating emotions and colors, PRIME® is here to show you the newest additions to the family, a staple ready to be added to your wardrobe. Our commitment is to serve anyone and everyone while still highlighting their own unique personalities. Ranging from ringer tees to new colors, these new variations will give the pop of […]
In welcoming 2022, PRIME has decided to add an entirely new silhouette called Heavy Weight Long Sleeve Stripes Shirt in 7 different colorways. Made from Heavyweight cotton long sleeve t-shirt (165/250GSM), this article is the perfect companion for a simple running the errands kind of day to a meet up with friends. With ribbed cuffs […]
Kids; little itty bitty tiny human beings who are able to steal your hearts in one quick motion. They deserve all the good things life has to offer, thus meaning also having comfortable apparels to wear when going on various adventures and explorations. PRIME as a basic apparel brands aims to provide everyone in any […]
Parents, mothers, should be appreciated in every little thing we do. Though in May 9 specifically is a special day to further appreciate and give back what you can to your mothers. A bond between a mother and child is irreplacable, with them loving every single inch of you, regardless of the mistakes you’ve made. […]
During this day and age, due to various reasons the majority of people still prefers to commute privately with the comfort of their own vehicles. Though you are able to reach your destination much faster and ofcourse more comfortably, it is also important to highlight the effects it has on our planet. One of which […]
Woman faces challenges through out the history. Woman shall be entitled of what they are capable of and being recognise for it. PRIME® celebrates with taking a peek of some woman (Geralda Winona, Deborah Wangsaputri, Jelita Clough, and Christine Laifa) and their daily activities, to listen their thoughts regarding a month celebration of woman. What […]
In this day and age, its easy to forget what you truly want and need since stereotypes with the additional presence of certain social media has affected our point of view and/or decision making in many ways that we, sometimes do not realize. Even the most important things in life such as our life timeline; […]
PRIME®️ returns with yet another exciting collaboration with Mood Jakarta that emphasises on reminders; A consolation to our forgetfulness. The meaning of this collection is to be able to wear this set as a reminder, as a toem-one that serves as an emblem that reminds you of the values you want to manifest or hold […]
PRIME®️ has brought a new exciting collaboration with Égon that features all sorts of unique crochet embroidered items. This gives a sense of personalization since every piece is made by hand. This collection consists of three items that gives a slight twist to the customer’s daily rotation. Merging the essentials of everyday lives and objects […]
Welcome to PRIME TIME. Laid-back discussions from Prime®️ Apparel where we sit down with interesting guests, share insights on important issues and social stigma. In this episode, we sit down and talk with Nadya a.k.a. Gemat a.k.a. @sailormoney, the body positivity ambassador herself. It is inspiring how a person can radiate so much positivity to her […]
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