Author Archives: admin


Kids; little itty bitty tiny human beings who are able to steal your hearts in one quick motion. They deserve all the good things life has to offer, thus meaning also having comfortable apparels to wear when going on various adventures and explorations. PRIME as a basic apparel brands aims to provide everyone in any […]

Mothers Day

Parents, mothers, should be appreciated in every little thing we do. Though in May 9 specifically is a special day to further appreciate and give back what you can to your mothers. A bond between a mother and child is irreplacable, with them loving every single inch of you, regardless of the mistakes you’ve made. […]

A Peek of #PRIMEWoman

Woman faces challenges through out the history. Woman shall be entitled of what they are capable of and being recognise for it. PRIME® celebrates with taking a peek of some woman (Geralda Winona, Deborah Wangsaputri, Jelita Clough, and Christine Laifa) and their daily activities, to listen their thoughts regarding a month celebration of woman. What […]

Welcome Home : Égon for PRIME

PRIME®️ has brought a new exciting collaboration with Égon that features all sorts of unique crochet embroidered items. This gives a sense of personalization since every piece is made by hand. This collection consists of three items that gives a slight twist to the customer’s daily rotation. Merging the essentials of everyday lives and objects […]

Prime Time Eps. 002: Sailormoney’s Positive Mantra

Welcome to PRIME TIME. Laid-back discussions from Prime®️ Apparel where we sit down with interesting guests, share insights on important issues and social stigma. In this episode, we sit down and talk with Nadya a.k.a. Gemat a.k.a. @sailormoney, the body positivity ambassador herself. It is inspiring how a person can radiate so much positivity to her […]