Celebrating emotions and colors, PRIME® is here to show you the newest additions to the family, a staple ready to be added to your wardrobe. Our commitment is to serve anyone and everyone while still highlighting their own unique personalities. Ranging from ringer tees to new colors, these new variations will give the pop of […]

In welcoming 2022, PRIME has decided to add an entirely new silhouette called Heavy Weight Long Sleeve Stripes Shirt in 7 different colorways. Made from Heavyweight cotton long sleeve t-shirt (165/250GSM), this article is the perfect companion for a simple running the errands kind of day to a meet up with friends. With ribbed cuffs […]

Kids; little itty bitty tiny human beings who are able to steal your hearts in one quick motion. They deserve all the good things life has to offer, thus meaning also having comfortable apparels to wear when going on various adventures and explorations. PRIME as a basic apparel brands aims to provide everyone in any […]