In welcoming 2022, PRIME has decided to add an entirely new silhouette called Heavy Weight Long Sleeve Stripes Shirt in 7 different colorways. Made from Heavyweight cotton long sleeve t-shirt (165/250GSM), this article is the perfect companion for a simple running the errands kind of day to a meet up with friends. With ribbed cuffs […]


Kids; little itty bitty tiny human beings who are able to steal your hearts in one quick motion. They deserve all the good things life has to offer, thus meaning also having comfortable apparels to wear when going on various adventures and explorations. PRIME as a basic apparel brands aims to provide everyone in any […]

Mothers Day

Parents, mothers, should be appreciated in every little thing we do. Though in May 9 specifically is a special day to further appreciate and give back what you can to your mothers. A bond between a mother and child is irreplacable, with them loving every single inch of you, regardless of the mistakes you’ve made. […]