Celebrating emotions and colors, PRIME® is here to show you the newest additions to the family, a staple ready to be added to your wardrobe.

Our commitment is to serve anyone and everyone while still highlighting their own unique personalities. Ranging from ringer tees to new colors, these new variations will give the pop of color you need. Taking inspiration from your daily lives, PRIME® reimagines your daily wear to not only be a garment, but a projection of your feelings.

With new sizing available, now you can style PRIME®’s pieces with a cropped and tighter fit, especially for women. 

With 9 new colors in different silhouettes, you can now explore different shades to fit your routines the most. Find the all new Ringer Tee Collection here, and New Colors here. Find more editorial pictures down below.

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